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hiJoey

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Hi! We're
Joey

Our Story

Joey was born from a simple question: How can we provide kids with a safe space to communicate online? While existing messaging apps provide real value by allowing us to communicate with one another, these platforms were never designed with adolescents in mind and as a result, young users are often exposed to undesirable experiences. We took a step back and reimagined what an ideal messaging app would look like for kids who are just coming online for the first time. Our vision is a safe space free from unwanted contacts, inappropriate media content, and where real-time moderation encourages everyone to behave respectfully.

We are a small team with a strong desire to change the status quo and offer millions of parents a safe platform for their kids to communicate.

Our Founders

Bartek

Founder + CEO
+ father of two

Originally from Canada, Bartek has spent his career building consumer apps, having worked at Amazon, Tuenti, and most recently as the CPO of Glovo. As a parent and driven by parents who share similar concerns, he is passionately committed to finding a solution to the unfulfilled need for safe spaces where kids can communicate. "Our goal is to build something that makes a profound positive impact on families and societies around the world"

Jordi

Founder + CTO
+ uncle to three

Jordi has witnessed firsthand the negative effects of social networks on children both personally and professionally. His sister’s children were exposed to harmful content, and during his time at Instagram and Snapchat in Silicon Valley, he observed these companies’ reluctance to address such issues. Drawing from his extensive experience, Jordi is now dedicated to creating a messaging platform that fosters healthy interactions between kids.

Beliefs

The relationship between technology, safety, privacy, and adoption by adolescents is complex. At Joey, we believe it is essential to clearly communicate our stance on these issues. The following core beliefs will guide all our product and business decisions:

Messaging is a compliment to real life social interactions

To develop their sense of belonging and identity, kids need safe ways to interact socially with other kids, both in real life and online. Messaging can serve as a tool for nurturing relationships, providing emotional support, and facilitating collaboration.

Gradual Tech Adoption

Adolescents should be introduced in a controlled, time-limited and age-appropriate manner, allowing them to learn and adapt to the digital world step by step. By fostering a gradual and guided approach, we can help children develop healthy online habits and avoid the pitfalls of excessive screen time and exposure to toxic content.

Anti-'Social Network'

By focusing on messaging, we can ensure that our platform remains true to the essence of social connectivity, providing a space where users can engage in authentic interactions without the distractions and pressures of broader social media dynamics. As a messaging app, Joey will never optimise for ever-increasing engagement, use addictive algorithms, promote endless scrolling, or implement public liking.

Technology for good

Technology can create safer and more enriching online environments by detecting, moderating and mitigating harmful behaviours. Our commitment is to harness technology not for mere growth and engagement but to enhance the quality of social interactions.

Joey is special - built on top of an ethical framework, it creates a safe space that supports, not replaces, real-life interactions. Finally, a messaging app that prioritises the development of healthy social communication skills

Dr. Alish Rodgers

Advisor + Educational & Child Psychologist + mother of 2

Dr. Alish Rodgers

Advisor + Educational & Child Psychologist + mother of 2

Vision

Joey’s vision is to create a safe space for kids to interact online

Mission

To develop a safe instant messaging app for kids, using advanced moderation algorithms to ensure safety while respecting privacy. Parents can use a companion app to set safety features, boundaries, and receive notifications for peace of mind.

hiJoey

Select Language

English

hiJoey

Select Language

English

hiJoey

Select Language

English